Shinshu brand Shinshu Brand Awards 2021 NAGANO GOOD DESIGN Division Award "VAIO®︎SX14 VJS142 Series"

NAGANO GOOD DESIGN Division Award
"VAIO®SX14 VJS142 Series"

VAIO Corporation Kaoru Hayashi

Azumino City has a rural area at the foot of the mountains of the Northern Alps. In this rural landscape, there is a production base for "VAIO®".

The business department, which produces Sony's PC brand "VAIO®" in 2014, is independent. While inheriting Sony's beliefs of "End Users", he steered to "improving productivity in business", set up in Azumino, where VAIO®'s core factories were located, and began walking as VAIO Co., Ltd.

Review in Azumino

"When I became VAIO Corporation, I thoroughly pursued the responsibilities of the product quality in the sense that we will reconsider the manufacturing again. As a result, all VAIO products are currently in this factory. We also carry it out after conducting the final inspection and configuration (setting) for about 50 items.

It is Kaoru Hayashi, director of VAIO Corporation.

He is one of the engineers who have been involved in design and production since VAIO was born in 1997.

And when you become independent as a VAIO, what we aimed for was to be the proud brand of the local people. I like Azumino at the headquarters, so many people have made an I -U -turn to work for VAIO.

It is said that this has even stronger the desire to become a company that coexists with the region.

It becomes beautiful when you use the comfort and function

VAIO Corporation, which develops product development with the belief that the comfort is also an element of PC performance.

The commitment is expressed throughout VAIO PCs, such as keyboards that are particular about key touches, exquisite angles that do not feel the steps with the desk, LCD screen with the frame down to the limit, and forms that are easy to carry with one hand. It is done.

In "Azumino Finish" (final check), in addition to AI and equipment, you can check from your five senses, such as actually hitting all 87 keys with your own fingers.

"We are aiming to become a so -called" functional beauty "as a result of ease of use and functions. For example, metal ornaments, which are characterized by the design of VAIO®, also play a role in protecting the LCD board. Yo"

As Director Hayashi says, the functional beauty born in the end of all functions, matching the performance, comfort, lifestyle, and all functions can be said to have been cultivated in the history of a quarterly century VAIO.

Although simple, high -performance, comfortable operability, design that made use of Japanese -like aesthetics, and thorough commitment to quality were highly evaluated in branded.

The next goal is globalization

"After independence, we have been focusing on domestic corporations, but since the base has been set, I want to look globally again and compete in the world with the VAIO® brand." Mr. Hayashi who puts power.

From the land of Azumino to the world, VAIO® is trying to flap.

This time, the VAIO® SX14, which won the Shinshu Brand Awards and the Good Design Division category, adopted a 14 -inch 14 -inch wide display instead of 13.3 inches, which was a standard VAIO® series.

The display itself has grown, but in fact the frame part is made very thin, so the liquid crystal is stored in almost the same size as a 13 -inch mobile PC.

In addition, it is a top plate using high elastic UD carbon, which was born in joint development with Toray Co., Ltd., and has also achieved a light weight of 999g, a mobile notebook PC top class.

NAGANO GOOD DESIGN Division Award
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* This article is information as of May 2022. Please note that the handled products are subject to change.