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The 10th anniversary with you Ginza NAGANO Special feature "This is a buzz"

Hakuba Iwatake Mountain Resort (Hakuba Village)

Ginza NAGANO Will reach a milestone of 10 years since its opening in October 2014.
10 years of running through the concept of "a place to share" Shinshu's "happiness". Among them, we will introduce products and specialty events that have been popular from everyone.


Ginza NAGANO The popularity was ignited! ?
Fruit & local taste

Wasser

Wasser

A new sensation fruit born in Nagano Prefecture, which has a good taste of peach and the crispy texture of nectarin. The popularity has become popular due to its deliciousness, and it is now a summer classic.

Ichida persimmon

Ichida persimmon

As a brand dried persimmon that looks beautiful, both name and sales have risen dramatically. Milpheuille, which sandwiches cheese and butter, has a surprising taste.

Raw Azu & Prunes

Raw Azu & Prunes

"I didn't know that I could eat it raw!" With such a voice, fans who are captivated repeatedly appear. It is directly from the production area that can be obtained in a fresh season in a short season. Ginza NAGANO That's why.

Sloppy

Sloppy

Introduced in the media as a fermented pickle that does not use salt and exploded! Sometimes it was sold with a quantity limit for too popular.

Frozen tofu (Takano tofu)

Frozen tofu (Takano tofu)

Nagano Prefecture is a powder -shaped "powder -shaped", which is a frozen tofu that boasts more than 90 % of the share, has become a hot topic as a health ingredient.

Ginza NAGANO × MONT / Bell
Shinshu Mountain Day T -shirt

Shinshu Mountain Day T -shirt

Ginza NAGANO "Shinshu Mountain Day T -shirt" that the staff also loves

An original T -shirt with 70 famous peaks sitting in Nagano Prefecture on a backprint.
There are rumors that it is becoming a new standard wear for Shinshu mountain climbing. Recommended not only for hikers but also for town use.

I thought that Nagano citizens were nationwide!
Milk bread

Milk bread

Sales started with the cooperation of the bakery in 2015. The retro cute package and the gentle flavors loved by all generations have become very popular, and various media interviews are flooded as local bread in Nagano Prefecture! You can also enjoy various types on a daily basis Ginza NAGANO Unique.
Milk fondue, which arranged the cream of milk bread and made into a spread, is also very popular.

In accordance with Zenkoji
A mini -turn pillar appears!

Zenkoji Temple Opening Book

In conjunction with the 2015 and 2022 Zenkoji Opening Book held in the last 10 years Ginza NAGANO The "mini -pillar" made of cedar separate materials used for the real -going pillars is also visible at the store.

\ Popular event /

Grape hunting in the middle of Ginza!

Vineyard

A surprise event where "grape field" appears in the event space. Hundreds of people were packed in high -quality grape hunting experiences such as Shine Muscat, Nagano Purple, Queen Rouge®.

Shinshu Soba WEEK

Shinshu Soba WEEK

One week to enjoy soba from all over Shinshu on a daily basis. Tsuwamono, which is attended every day for customers.

Shinshu Morning Class

Shinshu Morning Class

While eating "breakfast" in Nagano Prefecture, one of the top class in the country, I learned the wisdom, touching, experiencing the various cultures of Shinshu. Before going to work in the morning is delicious and happy.

NAGANO CRAFT BEER DAYS

Shinshu Morning Class

A drink comparison event with craft beer in Nagano Prefecture, which is irresistible for beer lovers. Some brands that are hard to taste in Tokyo, such as local breweries beer, have appeared.

Jump out of Ginza and take a local experience / exchange tour in Karuizawa

Carling experience in Karuizawa
You can also feel the Olympic player! ?
Carling experience in Karuizawa

Experience curling at the Karuizawa Ice Park, where the World Tournament is also held. Even if you have no experience, you can enjoy a mini game at the end with a 60 -minute lesson.

Jump out of Ginza and take a local experience / exchange tour in Chino

Experience with parents and children! Real JOMON Life @ Kazuishi Jomon Archeological Museum
Two national treasures "clay figurines" welcome you
Experience with parents and children! Real JOMON Life @ Kazuishi Jomon Archeological Museum

A Jomon Life Experience Event is held at the Kakono Jomon Archeological Museum, which includes "Jomon Venus" and "Masked Goddess" as a special summer vacation special project. Parents and children enjoyed costumes, raising and cooking fish, and cooking and cooking fish.

A specialty project that continues from the beginning of the opening

Takaako Yokoyama's longevity rice in Shinshu

Takaako Yokoyama's longevity rice in Shinshu
Takako Yokoyama, a local cuisine researcher, uses the seasonal ingredients unique to Shinshu to finish the longevity of one juice.

Takaako Yokoyama's longevity rice in Shinshu

Masakazu Kitazawa's Shinshu and Nagano prefectures to enjoy the season of Nagano prefecture
Takako Yokoyama, a local cuisine researcher, uses the seasonal ingredients unique to Shinshu to finish the longevity of one juice.

Yoko Koide's Shinshu "Powder" Creation Course

Yoko Koide's Shinshu "Powder" Creation Course
Chairman Koide of the Shinshu Oyaki Council lectures on various "oyaki" using seasonal vegetables. You can enjoy plenty of Shinshu season.


Towa 5 -year genre -specific products best 3

sweets

1Position  KuRumi Mabiko Half
[Nouvelle Umegayado]
2Position Apple small diameter
[Futabodo]
3Position Thunderbird village
[Tanakaya]

Processed food

1Position  KuWakasagi empty taste
[Ebisuya]
2Position Ichida persimmon (private use)
[Agrista Kumasuro]
3Position Milk fondue
[Urara Kayuku]

seasoning

1Position  KuFrom Shichimi Tang (bag)
[Yawataya Isogoro]
2Position Farmer's taste flavor miso
[Ogawa no Sho]
3Position Soy sauce bean (domestic soybeans)
[Vinegar weight]

Alcohol

1Position  KuMusedvan Matsumoto Black Queen
[Alps]
2Position Akane Susasu Junmai Daiginjo
[Tsuchiya Sake Brewery]
3Position Single Malt Komagatake 2023 Edition
[Mars whiskey]

Miscellaneous goods and crafts

1Position  KuRe: N cedar scent
[Mizuho Wood]
2Position Nagiso cat (for women)
[Nanakiso Neko]
3Position I like both blades
[Shinohara Woodworking Station]

Extra edition
Ginza NAGANO The staffRepeat purchaseIf you are, it should be delicious ...
So, I will introduce the top 8 products purchased by the staff in the last 5 years!
Shop staff purchase product rankingHere(PDF opens)


We interviewed customers!

Interview with the customer

Customer interviews

There is an unusual thingMy "sacred place"It is.

Like returning to my hometownI am relieved to the warm customer service.

In the forestLike. Vegetable food all things are fresh.

I always teach me a lot at the sightseeing corner. On the way home from workI'm just approachingMy favorite shop!

Antenna shop No.1!I can't enjoy such a variety of events elsewhere!

I am surprised at the richness of the product. When you come hereI will be satisfied

Thanks to thisI decided to move to Nagano

Just come to the storeFeeling like traveling to NaganoIt will be.

Thank you to everyone who cooperated in the interview! !